The 2011 Ford Fiesta - available in four and five-door body styles - also will set a new small car benchmark for safety, connectivity and powertrain technology.
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Fotos del Ford Fiesta 2011
"Customers are savvy. They want expressive cars that deliver not just great fuel economy but also high quality, new technologies and a fun driving experience," said Mark Fields, Ford president of The Americas. "We plan to answer the call with Fiesta; an all-new vehicle in North America we hope will set a new standard for small cars."
Fiesta is the next milestone under the ONE Ford plan to design and develop vehicles that meet the differing needs, wants and expectations of customers around the world. More than 500,000 Fiestas have already sold to customers in Europe and Asia.
When developing the new Fiesta, Ford conducted extensive global customer research. Findings clearly indicated the need for style topped the list of customer desires everywhere in the world. In Europe, across North America and in the Asia Pacific region, customers are looking for a distinctively designed small car that offers world-class quality, convenience, comfort and connectivity.
"Fiesta was developed with customers, not just for them," said Derrick Kuzak, group vice president for global product development. "Fuel economy, spirited performance and efficient use of space are universal desires, across global markets - and Fiesta delivers."
The anticipated new Ford Fiesta arrives in North America with strong consumer awareness, thanks to the Fiesta Movement program. With 100 social media mavens chronicling their experiences of driving European market Fiestas on American roads, Fiesta has generated more than 675,000 Flickr views and more than 5.5 million YouTube video views.
Kinetics and aesthetics
Kinetic design imparts a sense of movement - even while standing still - harmonizing character elements to reflect global Ford identity, enabling Fiesta to project its own air of confidence, style and individuality. Fiesta targets a youthful "design progressive" mind-set, a consumer group that values style and diversity as worthy assets.
"These influential, prospective Fiesta customers relate to the design philosophy of 'energy in motion' because it reflects their personal outlook and lifestyle," said Kevin George, Fiesta design manager.
Up front, Fiesta sports the global Ford face, centering the Blue Oval badge on the grille over the signature inverted trapezoid lower grille opening. These subtle cues engender familiarity across the portfolio, providing aesthetic linkage between the distinctive new Taurus, the fuel-efficient midsize Fusion and the bold Fiesta.
Adding eyes to the Fiesta face are sweeping, elongated headlamps that frame and connect the hood to muscular, sculpted front fenders. Available in sporty five-door hatchback or four-door sedan body styles, Fiesta provides ample space for occupants and their gear.
At the rear of the car, many design elements merge, including the chamfered rear liftgate glass, the low roofline sweeping into a spoiler and dramatic taillamps with honeycomb detailing mounted high in the five-door's corners. Muscular rear quarter panels, wrapped tightly, draw the eye to the wheels and Fiesta's confident stance.
The Fiesta design is further enhanced with a choice of nine vivid new colors. From Bright Magenta through Lime Squeeze to Blue Flame, Fiesta's broad color palette - more available colors than any other segment competitors - instills vibrant individuality.
Fiesta is as dramatic on the inside as it is on the outside. Boldly sculpted surfaces, contrasting colors and comfortable, supportive materials make the interior as individual as the driver. The instrument panel centerstack - focal point of the new Fiesta interior - was designed to feel as useful and familiar as the keypad on a mobile phone.
The North American Fiesta features first-row bucket seats with a 60/40 split second-row seat. Cloth or leather seating surfaces vary by trim level offering comfort, style and individuality. High series Fiestas also offer leather with sporty contrast accent color piping. Soft, sculptured surfaces and the centerstack layout provide the Fiesta with a sense of harmony. Intuitive switchgear placement, comfort zone seating and available ambient lighting allow a driver to maximize the mood with seven complementary colors - switchable among three levels of intensity - for interior accent lighting.
And Fiesta keeps it green; 25 percent of volume series SE seat fabric inserts are comprised of recycled content.
Fun, with fuel efficiency
Fiesta's flowing sculpted hood covers a 1.6-liter DOHC I4 engine with an estimated 119 horsepower and 109 ft.-lbs. of torque. Spirited performance and fuel-efficient economy are signature attributes with the Fiesta expected to deliver best-in-class fuel economy at 40 mpg.
Fiesta's advanced 1.6-liter engine features Twin Independent Variable Camshaft Timing (Ti-VCT) allowing the engine to be downsized for fuel economy while continuously optimizing camshaft phasing for throttle response, performance and flexibility.
Big results from a small package are possible with several new technologies in this new global engine, including an advanced new front end accessory drive (FEAD) belt with stretchy dynamics to improve the engine's thermal dynamics. The elasticity in this new drive belt eliminates the need for a belt tensioner and contributes to overall fuel economy.
Fiesta features a standard five-speed manual transaxle with gear ratios selected to offer spirited off-the-line performance and exceptional fuel economy for drivers who desire three pedals and a stick shift to maximize driving experience.
An available all-new North American industry-exclusive PowerShift six-speed automatic transmission combines the responsive performance and fuel economy of a manual transmission with the convenience of a traditional automatic in one advanced, dual dry-clutch package.
Twin internal clutches keep the PowerShift in constant mesh, always optimizing for maximum responsiveness or fuel efficiency, depending on input received from the driver's foot on the accelerator pedal.
This "dry" transmission operates with sealed internal lubrication, reducing internal friction and adding to Fiesta fuel economy. The lack of pumps and hoses reduces under-hood complexity, saves weight and also contributes to fuel efficiency.
Power steering conserves fuel
For confidence-inspiring on-road dynamics, Fiesta features Electric Power Assist Steering (EPAS) which reduces complexity while saving weight and fuel. This advanced system is speed-sensitive - providing optimized assist based on speed, cornering forces and acceleration or deceleration.
Ford is aggressively moving to EPAS across its product lineup. The system already is available in several Ford, Lincoln and Mercury nameplates, and by 2013 nearly 90 percent of Ford's lineup will offer this fuel saving technology.
EPAS also includes Pull-Drift Compensation to help Fiesta track true regardless of road crown or side wind conditions. In addition, active nibble control helps detect and compensate for tire balance irregularity. Both features ¿ enabled by EPAS - are class-exclusives.
Strength, safety, quality and quiet
More than 50 percent of Fiesta's welded body structure is made from high-strength steel, with ultra-strong boron steel used in several critical areas. This rigid body shell contributes to Fiesta's confident road-holding, best-in-class occupant safety and quiet composure.
Fiesta safety is enhanced by an array of features including dual-stage first-row air bags, a class-exclusive driver's knee air bag, side air bags and side curtain air bags. AdvanceTrac with ESC (Electronic Stability Control) is standard on Fiesta, along with seat belt pretensioners, rear door child safety locks and a Safety Canopy system with rollover sensors.
"For North America, the global Fiesta was tweaked, not re-designed or re-developed." said Steve Pintar, chief engineer. "We built on the success of the European Fiesta and are really proud of how little has changed."
Fiesta NVH (noise, vibration and harshness) control is taken to a new level of quiet for this segment, helped in part by a specially laminated, class-exclusive windshield that was chosen to help absorb and contain noise. Engine noise is subdued by a hood blanket, with enhanced door seals keeping wind noise minimized.
Special padding behind the instrument panel and foam baffles mounted inside the pillars keeps Fiesta quiet. Even the headliner material was specified for its sound-deadening qualities.
Much of Fiesta's sound-absorbent materials are comprised of recycled content, helping to conserve resources as it preserves peace and quiet. In addition, Fiesta aerodynamics contributes to both NVH control and fuel efficiency.
Features and functionality
From class-exclusive automatic climate control to a standard aux input, Fiesta offers customers a number of standard and available features that increase convenience and add connectivity. Among them is Ford SYNC, integrating a driver's mobile phone with Fiesta's onboard, voice- activated communications and entertainment system.
Fiesta also offers keyless entry and push button start, a feature unique within the segment. Drivers of all sizes can adjust the tilt-and-telescoping steering wheel to suit their individual preferences. Reflecting Fiesta's versatility and adaptability, adjustable cup holders can accommodate Red Bull cans and Big Gulps along with every container size in between.
Fiesta also features Ford's EasyFuel Capless Fuel-Filler System, a North American industry- exclusive, as standard equipment.
Fiesta sales success
Fiesta is continuing its sales momentum as Europe's No. 2-selling car and Ford of Europe's top-selling vehicle, helping increase Ford's share in Europe's main 19 markets. More than 500,000 Fiestas have been sold since the car was launched last autumn. In Europe, the Fiesta name has long been synonymous with outstanding drive quality, design and value. It's winning enthusiastic media reviews in Asia. Now, the all-new Fiesta offers North American consumers a stylish, fuel-efficient alternative.
The all-new Ford Fiesta arrives with a responsive 1.6-liter DOHC I-4 engine, featuring Twin Independent Variable Camshaft Timing (Ti-VCT) to deliver the optimum balance of power and fuel efficiency.
Fiesta offers buyers a choice between an advanced PowerShift six-speed automatic or traditional five-speed manual transmission.
Ford Fiesta arrives with a sophisticated drivetrain - striking a balance between responsive and responsible - delivering both European driving dynamics and projected 40 mpg highway fuel economy to challenge the North American small car status quo.
Power to the people
The Ford Fiesta's 1.6-liter DOHC I-4 engine delivers an estimated 119 horsepower and 109 ft.-lb. of torque, giving customers responsive performance.
Fiesta features Twin Independent Variable Camshaft Timing (Ti-VCT) which allows the engine to be downsized for fuel economy while continuously optimizing camshaft phasing for throttle response, performance and flexibility.
Ti-VCT gives variable - yet precise - control of valve overlap or the duration of time in which both intake and exhaust valves are simultaneously open. Valve overlap management by sophisticated controller mechanisms is critical to eliminating intake and exhaust flow compromises.
This technology also optimizes phasing on both intake and exhaust camshafts by spinning them ever so slightly to advance or retard valve timing, resulting in improved throttle response at initial throttle tip-in, reduced emissions at part throttle and enhanced efficiency at higher rpm. The outcome is more power, responsiveness and fuel efficiency from less overall cylinder displacement.
The block, cylinder head and oil pan - traditionally the heaviest engine components - are aluminum castings. To increase rigidity, these elements are ribbed for additional strength and durability. Pistons are cast aluminum, as well, with the light weight helping to reduce reciprocating mass and adding to fuel efficiency.
Composite material is employed to keep intake manifold weight to an absolute minimum while allowing for induction routing to increase thermal efficiency and improve low-end torque characteristics.
Another Fiesta powertrain innovation is the new Front End Accessory Drive (FEAD) belt with stretchy dynamics, to improve the engine's thermal properties. The elasticity in this new drive belt eliminates the need for a tensioning device. This decreases under-hood complexity and weight, helps increase fuel economy, and eases belt replacement at specified mileage intervals.
Fiesta launches with an all-new, North American industry-exclusive PowerShift six-speed automatic transmission combining the responsive performance of a manual shift with the convenience of a traditional automatic.
Fiesta's PowerShift transmission gives better fuel efficiency than a traditional torque convertor automatic or manual shift transmission.
Twin internal clutches keep the PowerShift in constant mesh, continuously optimizing for maximum responsiveness and fuel efficiency, depending on engine speed, vehicle speed and input from the driver's foot on the accelerator pedal.
PowerShift is a dual dry clutch transmission, operating with sealed internal lubrication, reducing friction and adding to Fiesta's fuel economy. The lack of pumps and hoses reduces complexity, saves weight and contributes to fuel efficiency.
Fiesta offers customers a standard five-speed manual transaxle with the ideal combination of gearing to provide swift acceleration from rest, responsive power at mid-range speeds and relaxed highway cruising in the overdrive fifth gear. Hydraulic actuation makes for smooth engagement with an easy-to-modulate clutch pedal, reduces the potential for slip and helps fuel economy.
Fuel-efficient power steering, with benefits Fiesta features Electric Power Assist Steering (EPAS), which decreases complexity, saves weight and improves fuel economy by significantly reducing parasitic drag on the engine in comparison to traditional hydraulic power-assisted steering. EPAS is speed-sensitive, providing optimized assist based on vehicle speed, steering wheel angle, cornering forces and acceleration or deceleration.
EPAS enables Pull-Drift Compensation to help Fiesta track true. This software-based technology detects road conditions - such as a crowned road surface or blustery crosswinds - and adjusts the EPAS system to help the driver compensate for the pulling and drifting these conditions can cause. Pull-Drift Compensation is designed to be imperceptible to the Fiesta driver.
In addition, EPAS enables Active Nibble Cancellation. This technology senses for irregularity in wheel balance and the related steering wheel vibration - or "shimmy" - it can cause. Like Pull-Drift Compensation, Active Nibble Cancellation is designed and integrated to be seamless and unnoticeable to the driver while sensing and compensating for rotational oscillations due to wheel balance issues or uneven brake rotor wear.
The front-wheel-drive Ford Fiesta features MacPherson Strut front suspension. Tuned front shock absorbers ¿ combined with a 22-mm front stabilizer bar ¿ work in harmony with the EPAS system to preserve Fiesta's European road holding and handling dynamics.
In addition, Fiesta features a twist-beam rear axle that provides the optimum combination of responsive handling, smooth ride and excellent space utilization. Specially tuned rear shock absorbers complete the package.
Like its European and Asian counterparts, the North American Ford Fiesta features front disc and rear drum brakes with ABS functionality.
Depending on series level, Fiesta offers 15 and 16-inch wheel options, fitted with grippy, all-season tires. A 17-inch Ford Racing wheel package is offered as well.
The 2011 Ford Fiesta arrives in North America, delivering a design that builds on Ford's global kinetic design theme. True to its heritage, the new Fiesta for North America retains many of the expressive design characteristics that have earned the car accolades around the world.
Kinetic design language was introduced with the Iosis concept vehicle, representing an expansion of Ford's design portfolio. Fiesta brings this fresh, emotionally-compelling aesthetic to the North American small car market.
As a ONE Ford product developed for and sold in various markets worldwide, Fiesta brought global design teams together.
"The global team spent considerable time developing sculptural surfaces, giving Fiesta a unique identity, added Callum. "The design is a reflection of today's Blue Oval, while confidently pointing to the future."
Sweeping, multi-element headlamps gracefully reach toward Fiesta's A-pillar, giving the car a confident - yet instantly recognizable - expression. The diagonal flowing headlamp shape signifies motion and the dynamic act of driving even when parked. Prominent wheel arches reflect muscularity, athleticism and confident handling.
The five-door Fiesta retains the global grille opening, while the four-door employs Ford's North American signature three-bar look. Continuity is reinforced by the familiar Ford logo centered in each variation along with the shared trapezoid opening of the lower grille, connecting Fiesta to other products in the Ford portfolio.
A standard spoiler sweeps rearward from the top of the five-door Fiesta's liftgate, while the four-door offers an available spoiler at the trailing edge of the trunk lid. Both spoilers provide aesthetic and aerodynamic benefits.
Further benefits from aerodynamic tuning include a front chin spoiler with a smooth lower air deflector, directing airflow underneath and around Fiesta to reduce drag. Body-mounted, as opposed to sail-mounted sideview mirrors, reduce drag and wind noise. Fiesta represents an emotionally compelling yet aerodynamic form with a coefficient of drag as low as 0.33.
Fiesta comes to North America in a wide palette of colors that express its kinetic design language and driving dynamics. Yellow Blaze metallic tri-coat and Red Candy metallic tinted clearcoat are premium paint options beyond a standard array of hues that include Lime Squeeze metallic, Bright Magenta, Blue Flame metallic, Monterey Gray metallic, Tuxedo Black metallic, Ingot Silver metallic and Oxford White.
The Fiesta interior also delivers aesthetically on the promise of its exterior looks. Just as the exterior imparts motion, the interior is place where the dynamic act of driving is performed.
Designed to invoke the same familiarity and usefulness as a cell phone's interface, the car's centerstack represents the focal point of the car, and houses switches, audio and HVAC controls.
Cloth and leather seating surface alternatives harmonize with contrasting environment colors to make Fiesta's interior a modern home. Series-level variations offer accents including contrast piping for leather arrays. Rich blacks, cashmeres and plum interior hues subtly remind drivers that small and fuel efficient does not have to mean a compromise of style and good looks.
For additional interior color accents, available ambient lighting allows mood shifts among seven color choices. Fiesta interior fabric inserts include 25 percent recycled material allowing green sensibility to prevail regardless of exterior color.
Ford's SYNC communications and entertainment system is available for Fiesta, enabling drivers to operate their mobile phone, car stereo and other technology without taking their eyes off the road or hands off the wheel.
Ford's global safety engineers worked together to prepare the Fiesta to meet stringent U.S. crash protection requirements by leveraging 2010 Taurus development, Ford of Europe's small car expertise and virtual, actual and hydraulic servo sled-simulated crash testing.
Ford leveraged the global engineering tools and processes used in the redesign of its top safety-rated flagship - the 2010 Taurus - to raise the bar on small car safety with the new Fiesta. Incorporating the Trinity front crash structure, Side Protection And Cabin Enhancement (SPACE) Architecture and advanced air bag technologies, Fiesta brings world class safety in a small platform package, while kicking off the global roll-out of the Taurus crash safety approach.
The new Fiesta's expressive body is rigidly crafted with high-strength steels that form an advanced crash structure. The Fiesta also features the most standard air bags in the segment and standard stability control.
Working together with SPACE Architecture side-impact protection, they form a protective safety cage to help protect Fiesta occupants in a crash situation.
Fiesta uses significant cold and hot-formed high-strength steel in the body structure. These components add rigidity and save weight, increasing structural efficiency while also helping Fiesta deliver high fuel efficiency.
More than 50 percent of Fiesta's body structure uses these high-strength or ultra-high-strength steels in the floor structure, front rails, beams and in the ultra-rigid, integrated body reinforcement ring designed to help better protect occupants in side impacts.
The Fiesta A- and B-pillars are fashioned from ultra-high-strength aluminized boron steel, adding robustness while allowing for slim width and rake to honor Fiesta's distinctive design. Rocker panels - with welded baffles to absorb impact - also are crafted from very high-strength, dual-phase steels, known for their energy-absorption qualities. The side roof arch employs dual-phase steel construction.
Fiesta's under-floor support beams - so-called sled runners - and lateral floor reinforcements also use high-strength, dual-phase steel.
More standard air bags, smartly deployed
Fiesta offers a segment-exclusive driver's knee air bag, developed to help reduce lower leg injuries in the event of a frontal collision and to work together with other safety features. The knee air bag joins a suite of Fiesta safety features including dual-stage first-row air bags, side-impact air bags and side curtain air bags.
"Smart" Passenger Occupant Detection System (PODS) sensors determine occupant weight and safety belt status to optimize deployment force. Smart sensors include the class-exclusive side impact sensor that uses pressure to react up to 30 percent faster than previous sensor offerings.
Also available on the Fiesta is Ford's AdvanceTrac with ESC (Electronic Stability Control), which uses sensors to detect and measure yaw, or side-to-side skidding conditions, by monitoring the vehicle's speed, throttle position and steering wheel angle. When AdvanceTrac senses wheel slip, engine torque is reduced and braking is applied, where needed, to help the driver keep the car tracking on its intended path.
Additional features include rear door child safety locks, height-adjustable retractable seat belts with pretensioners and a Tire Pressure Monitoring System (TPMS).
The power of the voice
Early indicators suggest that Fiesta will attract tech-savvy young drivers. Ford encourages drivers of all ages to keep their hands on the wheel and eyes on the road by using Ford's SYNC hands-free, voice-activated communications and entertainment system which is optional on the Fiesta.
Ford research shows that SYNC significantly reduces the level of distraction when drivers select a phone number or choose a song on their MP3 player compared with the same operations used in hand-held cell phones and music players.
Leveraging global safety expertise
Ford's global safety engineers worked together to prepare the Fiesta to meet stringent U.S. crash protection requirements by leveraging Ford of Europe's small car expertise as well as an array of virtual, actual and hydraulic sled-simulated crash tests.
Smartened-up, not dumbed-down
Fiesta arrives with kinetic design, a successful global platform crafted from high-strength steels and minor detail improvements. Its rigid body structure was adapted to meet unique North American safety standards while honoring the global design language. Engineers then tweaked it to be even quieter.
"The performance and driving dynamics of the European model have been preserved," said Pintar. "We added the revolutionary new PowerShift transmission to reach 40 miles per gallon and made the car quieter. The North American Fiesta represents the best of our global efforts."
Great package gets quieter
North American Fiestas include NVH control enhancements that improve on global market versions with additional sound baffles and the relocating of the antennae to the rear of the roof panel for wind noise reduction.
Fiesta's biggest single North America-specific NVH control feature is the acoustic laminate windshield, designed to reduce interior noise levels. This class-exclusive feature is unexpected in the Fiesta competitive set. In addition, the North American Fiesta offers the hood blanket developed for the European-market diesel version, offering an additional noise buffer.
Specific door seals were developed for North America, providing tighter closures and contributing to reduced wind noise. These seals have been integrated into the global Fiesta.
Fiesta noise also is reduced by a downward-facing hidden-tip exhaust tailpipe and a headliner developed to absorb and mitigate potentially intrusive sounds.
Globally proven, Fiesta Movement validated More than 500,000 Fiestas have been sold around the world. But before a single customer took delivery, Fiesta earned its stripes in extensive durability testing. While the shift to computer-aided engineering has reduced development time and the number of prototypes built, the durability testing became more stringent. Prototype Fiestas logged more than 2 million miles of on-road testing finishing with 20 production-level vehicles placed among worldwide test customers, considered high mileage accumulators, logging up to 60,000 miles per year.
Fiesta was subjected to more than 550 component and system laboratory tests to verify durability, functionality, serviceability and sustainability over the vehicle's lifetime. Doors, liftgate and hood were each operated more than 300,000 times in real-world conditions including dirt, dust, salt and humidity across a variety of temperature ranges and extremes.
A social media thing
Ford kicked off the Fiesta Movement 11 months before the car's North American introduction. The Fiesta Movement, a Ford social media program, put European-spec Fiestas in the hands of 100 socially vibrant people, those using the internet to tweet, Facebook, blog and post video.
Fiesta Agents delivered with benefits. To date, Fiesta agents have driven more than 1.1 million miles while performing athletic, cultural and philanthropic missions, then blogging and posting video clips about their experiences. Fiesta buzz is building on a foundation of social media word-of-mouth interactions.
Fiesta recognition stands at 58 percent among those that consider themselves a potential B-segment prospect - impressive for a global nameplate unavailable in North America since 1980.
Terra Autos via Ford