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LA Design Challenge 2009
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As timeless as hanging out at the mall, automobiles have played an important role in young people's social lives, have acted as a means of self expression and more importantly a necessary tool for interacting with friends. Today, communication technology is changing how we connect and perhaps even the role the car plays in young people's lives.
Fotos de los participantes del LA Design Challenge 2009
The design studios for Audi, GM, Honda, Mazda, Nissan and Toyota reached 21 years into the future and designed their interpretation of Youthmobile 2030. Designs range from vehicles that incorporate human DNA allowing changes in the shape, color and materials to vehicles that link into a mass transit system where drivers not only share the commute but trade music and compare class schedules.
Entries will be judged by Tom Matano, Director of Industrial Design at San Francisco's Academy of Art University; Imre Molner, Dean of Detroit's College for Creative Studies; Stewart Reed, Chair, Transportation Design, Pasadena's Art Center College of Design and Jason Hill, Principal of Eleven, LLC and Designer of the Aptera electric and plug-in hybrid/electric vehicle.
"Automotive designers have always been fascinated with the next generation of drivers and this year's Design Challenge has provided them with the opportunity to use their creative talents to revisit the concept of 'the car' with new eyes, using the hottest technologies to both explore and fulfill the needs of young people," said Chuck Pelly, director of Design Los Angeles and partner in The Design Academy, Inc.
Entries in this year's Youthmobile 2030 Design Challenge include:
Volkswagen/Audi of America Design Center California - The Audi eOra and eSpira are an accessible representation of freedom and coming of age. Like a downhill skier, the eOra carves the roadscape with precision by constantly adapting to the driver's movements and intentions. Using next generation vehicle control logic, the eSpira takes even the smallest body movements and gestures of the driver into consideration and synchronizes them with the vehicle to result in unmatched agility and responsiveness.
General Motors Advanced Design - The Car Hero turns driving into gaming and challenges the driver's skills against the car's autonomous system. Once you enter your destination into the navi app on your smart phone, you can play against the vehicle to "win" complete control over the system and gain access to increasingly outrageous driving scenarios.
Honda Research and Development, North America - Using insight gained from the human genome, the Honda Helix redefines individuality and how a driver connects to his or her vehicle over time. The Helix incorporates human DNA with adaptive polymers that allow changes in the car's shape, color and materials. Tri-axis movement allows adaptation and reaction to specific environments and traffic patterns.
Terra Autos via LA Design Challenge
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